The 'Wonderfully Different' winter sale campaign for one of the country's best-loved furniture retailers.
I worked closely with furniture retailer Lee Longlands to create their 'Wonderfully Different' Winter Sale campaign. Having partnered with them on previous campaigns, they came back seeking a colourful, effective idea that would run beyond Christmas and into the new year, avoiding the usual festive clichés.
The Wonderfully Different sale features cutting-edge contemporary furniture from some of the world's best brands, including Natuzzi and Venjakob. Rather than Santa and traditional holiday motifs, I leaned into broader winter themes — snowflakes, bright red type and an adorable penguin character that carried the warmth of the season.
The branding ran across direct mail, brochures and online, then flowed cohesively through the stores. Launched at the start of the 2020 winter sale, it carried through Christmas into 2021 exactly as planned — unique, fun and engaging.