A bold, conversational identity for a food concept built on the idea that every dish has a story to tell.
Food Stories needed an identity with personality — warm, characterful and instantly legible across packaging, signage and digital. I built the brand around a speech-bubble device that turns every product into a little story, paired with a flexible colour system and a clear set of usage rules.
I developed the full brand guidelines, packaging and printed collateral, making sure the identity held together from the logo through to the brochure and every in-store touchpoint.