A full brand identity for the first rotary file manufacturer in the UK, empowering dentists to deliver better endodontic procedures.
Endoperfection was created to empower dentists with the tools and knowledge to undertake improved endodontic procedures. Its founder, Charlie, consults for some of the largest global corporates and has taught over 10,000 dentists internationally.
Charlie came to me on recommendation, needing a full brand identity ahead of launching his own company — set to be the first rotary file manufacturer in the UK. Alongside the brand, I delivered the website, product photography, packaging design and event POS support materials. It already looks well on its way to being a market leader.