A fun, appetising brand and packaging system for a street-food concept serving a modern twist on a British classic.
Street food is hands-on, fast and full of character, and the branding has to deliver an experience as much as a product. People are hungry to experience new flavours, and the best vendors serve authentic recipes with a twist.
For Chipshop Fryday I created an identity and packaging range that feels authentic and playful — designed to stand out at a busy pop-up and travel well across new flavours and formats.