Product and point-of-sale design for a playful retail donut concept.
A food concept that went down a treat in the studio — and yes, sampling the product was absolutely essential to the design process (purely for accuracy, of course).
The task was to design an acrylic POS dispenser to hold the full range, alongside the branding and supporting collateral. I took it from sketch concepts through to a manufacture-ready product design, plus posters and packaging to launch it in-store.