Atmospheric film and motion for Subaru — story before spectacle.
Subaru's 'What drives you?' is a film about character and capability — shot out in the wild, where the cars belong. The work is atmospheric and story-led, putting emotion ahead of spectacle.
I worked on the film and motion — shaping pacing, grade and on-screen graphics so every frame builds feeling. From kinetic typography to the final cut, the motion carries meaning rather than decoration.
The result is cinematic, considered and human — a piece that sells a feeling as much as a vehicle.