A bright, standout brand for the clear-aligner experts, created for the UK's largest group of qualified dentists.
{my}sm;)e are teeth-straightening experts in clear aligners, created for the UK's largest group of qualified dentists and dedicated to helping people discover their smiles. The difference is clear: free consultation, digital 3D scan, fully transparent, clinically assessed, CQC regulated, UK clinical support teams, and led by a UK-registered dentist.
My task was to create a new brand concept that sat comfortably under the umbrella of its parent company, {my}dentist. Colour became the main driver — distinguishing it from the parent's more two-tone identity. Bright and engaging, it created the standout and tone of voice needed to cut through the noise of other marketing in the market.
From brand concept to full customer-journey collateral and creative launch pods, this grew into a brand I'm incredibly proud to have created for a long-standing client.